Press

Pacific Business News: Food & Lifestyle Affinity China, American Express program to help Hawaii retailers lure Chinese customers

Affinity China  American Express program to help Hawaii retailers lure Chinese customers   Pacific Business News.jpg

Los Angeles-based Affinity China and American Express are partnering to offer a program that will give Hawaii retailers and hoteliers an opportunity to lure independent, affluent Chinese visitors to spend money at their businesses.

The program will be announced at a “China Ready” seminar hosted by the Hong Kong Business Association of Hawaii on July 24 at the Ala Moana Hotel.

Affinity China CEO Christine Lu said anyone who is trying to sell to the Chinese, and especially retailers and hoteliers, would benefit from attending the seminar. It is not necessary to attend the seminar in order to participate in the program, though.

Pacific Business News: Food & Lifestyle Affinity China, American Express program to help Hawaii retailers lure Chinese customers