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WSJ: Luxury Firms Lavish Perks on China VIPs

Luxury Firms Lavish Perks on China VIPs   WSJ.jpg

BEIJING—Luxury companies have grown in China, and so have the lengths to which they will go to make Chinese consumers feel special.

Burberry PLC says it is targeting people it calls "very important clients" to develop cozy relationships. It recently invited one of its most-prized Chinese customers on an all-expense-paid trip to Beijing from Shanghai for a sneak peek at Peruvian fashion photographer Mario Testino's "Private View" exhibit.

Luxury Firms Lavish Perks on China VIPs - Wall Street Journal